Research Type and Engagement

High-Integrity Market Intelligence for Complex Environments

Our research is based on primary data, expert interviews, and proprietary analysis.

We provide full transparency on response rates, and sample size and composition.

All findings are validated, peer-reviewed, and free from third-party influence.

"We don't just analyse markets. We walk them."

Combining technical expertise with in-person engagement is essential to understanding complex industrial markets. Our consultants travel globally to meet decision-makers and market-makers: the people who drive projects, budgets, and adoption. We don’t rely on call centres. In B2B industrial research, insight comes from quality of access, not volume. This is how we ensure research integrity: insights are first-hand, methods are transparent, and results are grounded in real commercial context.

3 Engagement Routes:

Multi-client Publications

Tailored Private Research

Collaborative Insight Consortia and Private Data Clubs

Your path depends on the level of exclusivity, depth, and strategic support you require.

For uncharted territory, new markets, innovation spaces, or unfamiliar regions.

Value

Supports structured problem framing, opportunity mapping, and strategic roadmaps for early-stage decisions making and busibess planning.

1. Exploratory Research

For decision-making requiring hard data.

Value

Provides evidence for decision-making, identifying market structures, trends, key actors, operational dynamics, customer behaviour, and brand perceptions.

2. Descriptive Research

3. Systemic Research

For decisions requiring a full view of dynamic systems, we map drivers, constraints, and interdependencies to support scenario building and agile adjustment.

Value

Enables agile management by identifying interdependencies between market drivers and disruptors, supporting risk valuation, mitigation, and growth strategy.

Three Research Types by Planning Stage

Our Reseach

Research Offering	Technique for Data Collection	Strategic Value and Usage
Market Sizing	Primary and Secondary Research	Market sizing is critical to estimate growth and penetration, validate business cases, benchmark company performance, and assess market attractiveness.
Market Segmentation	Primary and Secondary Research (Qualitative and Quantitative)	Enables targeted strategies, monitors submarket dynamics, and reveals emerging demand or offerings.
Competitive Research	Primary and Secondary Research	Maps market structure, benchmarks player performance (share, growth, positioning), assesses market attractiveness, and informs M&A decisions.
Behavioural Analysis	Choice-based Surveys (e.g., Conjoint Analysis)	Describes how B2B buyers and prescribers (e.g. installers, integrators) act and decide across market scenarios, helping refine sales and marketing strategies.
Buyer Journey Mapping	Qualitative Interviews and Quantitative Surveys Across Key Touchpoints	Buyer journey mapping identifies frictions and growth levers across touchpoints, enabling more effective marketing, sales, and customer experience strategies.
Brand Perception	Brand tracking surveys, Primary Research, Social Listening	Brand perception measures brand awareness, associations, and sentiment to evaluate brand equity and align market perception with strategy.
Brand and Product Positioning	Perceptual Mapping, Competitive Analysis, Primary and Secondary Research	Brand and product positioning reveals how a product or brand is positioned relative to competitors, helping evaluate strategic alignment and identify the most effective points of differentiation.
Indusight Navigator	Proprietary Driver-Based Scenario Dynamic Modelling Tool Using Causal Network Logic	Indusights Navigator simulates market growth trajectories under alternative driver and disruption scenarios to support agile strategic planning.
Forecasting	Predictive Model Combining In-house Time Series , Demand Models, and Macroeconomic Indicators	Custom models projecting future market demand, sales volume, value, and pricing to support strategic planning, investment decisions, and risk management.
Data Clubs	Aggregated and Anonymised Submissions of Company Data	Confidential peer benchmarking of market development to uncover trends, performance benchmarks, and forecast signals.
Consortia	Qualitative (Focus Groups, Interviews, Surveys) and Quantitative Surveys	Multi-firm collaboration funding original research to produce strategic insights and primary market data.
Research Panel	Curated Panel of Industry Professionals Participating in Recurring Structured Surveys	Tracks a representative cohort of professionals over time to observe behavioural changes and evolving market perceptions.
Ecosystem Analysis	Secondary Research on Legal, Infrastructure, Labour, and Economic and Financial Environments	Enriches market analysis by revealing how external factors such as regulation, resources, and infrastructure shape market growth and competitive dynamics.
Primary Research	Semi-structured Interviews (In-person or Online)	Provides market rationale and insight, grounds statistical modelling in first-hand data, and ensures research integrity.
Secondary Research	Structured Review of Published Sources (Industry Reports, Financial Filings, Databases, Patents, Etc.)	Validates assumptions, informs primary design, and adds micro/macro context to support market rationale.