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Research Solutions
Frameworks and Research Fields

Indusights delivers syndicated and private B2B industrial research across global markets, specialising in change drivers and Industry 4.0.
Our research is structured using three frameworks to help clients define project scope around their key business questions. These frameworks are applied across three research fields, supporting specific strategy and execution needs.

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Vertical Markets

We cover a broad set of industrial verticals, including energy and infrastructure,
oil and gas and mining, marine and
shipbuilding, process industries,
discrete manufacturing, transport
and mobility, data centres,
and consumer goods production.

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Methods

Indusights research is built on primary data collection via face-to-face meetings with key industrial stakeholders across countries and regions, led exclusively by senior consultants.

Indusights builds core analytical models. Industry specialists are involved in polishing and validating these models to specific vertical contexts, ensuring technical accuracy where operating conditions or system configurations differ materially.

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Three strategic frameworks

Responding to your project maturity

For evaluating expansion into new products, services, technologies, or geographies.

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Used to explore new opportunities, test critical assumptions, and assess feasibility across products, markets, technologies, or geographies, supporting early strategic assessment and business planning.

Exploratory Research

For decision-making requiring dat backed evidence.


Used to quantify markets, describe structures and key players, and analyse customer behaviour and value-chain dynamics, supporting benchmarking, strategic alignment or realignment, and informed strategy, sales, and marketing action.

Descriptive Research 

For decision-making in markets undergoing rapid change and high uncertainty.


Used to analyse interdependencies between market drivers, technologies, and constraints, enabling driver-based scenarios, risk assessment, and agile planning under changing conditions.

Systemic
Research

 Exploratory Research

For Uncharted Territories: New Products or Markets, Innovation Spaces, or Unfamiliar Regions.

 

Supports structured problem framing, opportunity mapping, and strategic roadmaps for early-stage decision-making and business planning.

 Descriptive Research 

For decision-making requiring hard data.

 

Provides evidence: quantifying markets and mapping market structures, trends, and market players, identifying behaviours and sentiment across the value chain.

 Systemic Research 

For decisions requiring a view of markets in flux with higher levels of uncertainty and rapid pace of change.

 

Identifies interdependencies between market drivers and disruptors, enable driver based scenario bduilding supports risk valuation, mitigation, and agile strategic realignment.

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Three research fields

Supporting decision making

Market Fundamentals

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    Defines market size across total, addressable, and potential markets, in volume and value, and structures these into consistent segments by product, application, customer type, channel, or geography.

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    Strategic Value:

    • Provides a quantitative baseline for strategy, enables market share and penetration analysis

    • Clarifies the relative weight and growth of segments

    • Supports consistent comparison across countries and market scopes

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    Analyses market participants, their market positions, and product portfolios to assess market concentration, fragmentation, and competitive intensity across segments and regions.

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    Strategic Value:

    • Clarifies competitive structure and power dynamics

    • Supports positioning and differentiation decisions

    • Informs market entry or expansion strategies

    • Enables tracking of competitor share and relative performance over time

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    Tracks investment activity across sectors, technologies, business models, and investor types to assess market maturity, development stages, and capital allocation patterns.

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    Strategic Value:

    • Reveals investor confidence patterns and sector growth signals

    • Identifies sectors and technologies attractivness, providing signal of priorities

    • Highlights emerging opportunities or risks areas tracking shifts shifts in funding and deal activity.

Customer Behaviour and Brand Equity

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    Analyses how key B2B actors behave across the value chain, identifying decision patterns, critical moments, and the factors that influence choices in specific contexts.

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    Strategic Value:

    • Explains how perceptions are formed

    • Identifies behavioural norms and decision logic

    • Reveals the triggers and signals that drive purchasing and specification decisions.

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    Assesses how users, specifiers, and channel partners perceive a company’s brand, products, and credibility, including awareness, trust, and perceived differentiation.

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    Strategic Value:​

    • Highlights strengths and gaps in positioning,

    • Supports alignment of brand and product messaging with market expectations 

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    Maps how customers and decision-makers move from awareness to evaluation, selection, adoption, and advocacy, identifying key touchpoints, barriers, and decision moments.

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    Strategic Value:

    • Identifies moments in the value chain where interventions can accelerate adoption
    • Exposes friction in buying and specification processes
    • Supports optimisation of offers, engagement, and go-to-market strategy and execution.
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    Assess the value that decision-makers assign to sustainable and energy-efficient products, including price sensitivity, premium acceptance, and trade-offs versus standard solutions.

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    Strategic Value:

    • Supports pricing and positioning decisions

    • Informs product and investment priorities for sustainable solutions

    • Clarifies where sustainability creates measurable commercial value

Ecosystem & Transformation Drivers

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    Measures how widely technologies are deployed and analyses the factors that accelerate or limit adoption across sectors and regions.

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    Strategic Value:​

    • Clarifies current penetration rate and adoption speed

    • Identifies practical enablers and constraints (infrastructure, skills, cost),

    • Supports rollout, scaling, and change planning based on achievable adoption dynamics.

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    Identifies emerging technologies, trends, and innovation trajectories, and assesses their timing, maturity, and potential impact on markets and operations.

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    Strategic Value:

    • Supports short- and long-term R&D and investment planning

    • Highlights disruption risks and emerging opportunities

    • Provides early signals to adjust strategy ahead of market inflexion points

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    Assesses current workforce capabilities and identifies skill gaps linked to technology adoption, upgrades, or operational change..

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    Strategic Value:​

    • Assess bottle necks and training needs for new technologies

    • Guides reskilling, hiring, and succession planning

    • Supports planning of technology deployment and operating models.

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    Maps the operational and commercial pathways through which products and services reach the market, including partners, channels, compliance structures, and dependencies to OEM or shipping, to help.

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    Strategic Value:​

    • Reveals access bottlenecks, dependencies, and leverage points

    • Highlights exposure to disruption, and supports agile realignment of routes to market under changing conditions.

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    Analyses how policies, regulations, and standards affect production, technology adoption, operations, and market access.

    Strategic Value:

    • Identifies risks and opportunities arising from regulatory change

    • Supports alignment of product design, investment, and sales strategies with announced compliance requirements

    • Clarifies how policy may accelerate or inhibit technology adoption and market growth

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